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Frequently Asked Questions

  • How much does (insert service type here) cost?

    Because projects vary so much in scope from one to the next, it’s difficult to provide a standard pricing list for my services. The most notable items that affect the price of any given project include the size of the site, advanced functionality requirements (e-commerce, member profiles, etc.) and design complexity. If you are interested in getting a quote, please contact me. If you can provide as much information as possible about your project when reaching out, the process will be expedited.

  • What information do you need from me to quote a PSD to WordPress project?

    For PSD to WordPress projects, the most accurate quotes come if I’m able to see the actual design I’d be building. If that is not possible, wireframes and/or an overview of the functionality included in the site and different page templates that would be involved will allow me to at least roughly ballpark costs for you. I won’t commit to a final number without seeing the final design files, however.

  • What information do you need from me to quote a custom design project?

    This is a much bigger conversation. Some core necessities in quoting this type of project include a sitemap and an overview of any specific functionality that you’re looking for. If there is a firm or ideal launch date in play, sharing that is also helpful. In terms of design, it’s always helpful if you can provide example sites that have a similar aesthetic to what you’re after or that you find appealing. This isn’t for me to copy but instead to get an idea of the type of design that appeals to you. If you don’t have examples of what you’re after, that’s fine and we can definitely start a discussion to define an aesthetic that works for your project.

  • When you build a custom WordPress project, what do you use? A framework? Modify an existing theme?

    Any custom project is built basically from the ground up but starts with a stripped down theme that I made that utilizes a lot of HTML5 Boilerplate and a touch of Foundation (like the grid). Outside of that, it’s just a very basic, stripped down starting point in terms of WordPress theme structure. I don’t use any frameworks like Genesis or start with a fully built theme and strip it down to whatever you need. The project is built specifically for you. Because of this, it is essential to be able to supply a clear list of needs for a custom project.

  • I found a theme on WooThemes/ThemeForest/Elegant Themes/etc. that I want to use, will you help me set it up and customize it?

    Unfortunately, my focus is fully on custom builds right now and I’m not currently taking on any new theme modification projects so I won’t be able to help here. You may want to check out Codeable, where you can post tasks to a list of WordPress experts.



  • What payment methods do you accept?

    I accept PayPal, checks and all major credit cards. All invoicing is done through Freshbooks.

  • Do you bill by the hour or do flat fees?

    For a majority of projects, I do flat fees for the project.

  • Do you require a deposit?

    Yes. A deposit equal to 50% of the project fee is due before any work begins with the remainder being payable upon completion. For large projects, sometimes the payment structure is broken up into different payment phases like 25/25/50 or similar, but, in general, a deposit is always required.

  • What is the average turnaround time?

    For custom design and development projects, the average turnaround time is 6-8 weeks, depending on the size of the project and how quickly the design gets approved. For PSD to WordPress projects, it averages between 2-4 weeks, depending on the size of the site. The best thing to do is just reach out about your specific project and I can get you more exact information on what the turnaround would be based on my existing workload.

  • Is WordPress right for my project?

    WordPress is an incredibly versatile content management system. If your developer can theme from scratch, like I can, then there are no limitations on what can be done aesthetically with WordPress. You have just as much flexibility using WordPress as you do a static site. The biggest advantage to using WordPress is it puts your website under your control. While static sites require you contact a web developer if you want to make any changes to your website, no development skills are needed when updating a WordPress site. It’s incredibly easy to make changes to your website whether you’re adding a video, editing copy, adjusting slideshow content or adding a new event to the calendar. On all of my projects, I also provide documentation specific to your project that outlines how various changes can be made using WordPress to make sure you’re absolutely clear on how you can manage your website moving forward.

  • If I use WordPress, is my site going to look like a blog?

    The idea that a website using WordPress has to look like a blog is definitely a myth. While WordPress was initially created as a blogging platform, it has since developed into a very versatile content management system. If you check out my portfolio, you’ll see plenty of examples of WordPress projects that don’t have a blog look-and-feel. You’re definitely not locked into any type of layout when using WordPress.

  • I'm not really good with computers so will I be able to update my WordPress site?

    Yes. WordPress is extremely user friendly and the admin interface can be made super clear to where even someone who is admittedly not very good with computers would be able to update their website. I also supply detailed documentation for every one of my builds that outlines how various updates can be made.

  • Are there any hosting companies you recommend?

    I currently have a managed DV with MediaTemple and I LOVE it. Granted, it’s more expensive than some other hosting out there but I definitely think with hosting, you get what you pay for. Outside of MediaTemple, there are a ton of hosting options out there and I’ve worked with a bunch of hosts like In Motion Hosting, HostGator, BlueHost, Hostmonster, and plenty others. There are also specialty WordPress hosts like WPEngine & Pagely. Specialty hosts tend to be more expensive but often come with added benefits such as additional security, backups and similar. It just depends on finding the plan that works best for you. I will say that hosting is not an area where you should go with the cheapest solution possible as bad hosting companies can cause ongoing problems. I would recommend checking out reviews of any hosting company you are looking into, as well as their options for support.

  • What is your role in search engine optimization?

    I do work to optimize every project of mine for search engines in terms of using header tags, meta tags, alt tags and valid, standards-compliant code. With WordPress projects, I always install Yoast SEO, as well as use an effective permalink structure. However, by default, I don’t offer content strategy guidance on specific keywords to target or anything of that nature. I just make sure nothing is standing in the way on the code side when it comes to SEO. If interested in more extensive SEO services and reporting, please let me know & I can advise appropriately.

  • Do you offer any maintenance after a project has launched?

    If your site is built on WordPress, there will be ongoing updates for both the WordPress core & any utilized WordPress plug-ins. While these updates can be pushed through in the admin without requiring a developer, if preferable, a monthly maintenance package that takes care of these type of updates, as well as makes complete site backups, is available. Maintenance packages can be customized based on needs. At this time, I only offer maintenance packages on projects I developed vs. any outside projects.

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