Frequently Asked Questions

Custom WordPress builds are flat-rated based on the project scope. Because projects vary so much in scope from one to the next, it’s difficult to provide a standard pricing list for my services. The most notable items that affect the price of any given project include the size of the site (number of unique views/layouts/modules not page count), advanced functionality requirements (e-commerce, member profiles, LMS capabilities, elaborate filtering, complex animations, etc.) and design complexity. If you are interested in getting a quote, please contact me. If you can provide as much information as possible about your project when reaching out, the process will be expedited.

For design to WordPress projects, the most accurate quotes come if I’m able to see the actual design I’d be building. If that is not possible, wireframes and/or an overview of the functionality included in the site and different modules that would be involved will allow me to at least roughly ballpark costs for you. Because the project can shift a bit as the final design comes together, I never commit to a final firm development rate ahead of seeing the actual final design files to be built, however.

For design to Shopify projects, the most accurate quotes come if I’m able to see the actual design I’d be building. If that is not possible, wireframes and/or an overview of the functionality included in the site and different page templates/modules that would be involved will allow me to at least roughly ballpark costs for you. I won’t commit to a final number without seeing the final design files, however. If you need custom email templates developed for Shopify notifications, including that information is most helpful, as well.

You name it and I’ve probably worked with it. I most commonly work with Figma, Adobe XD, Photoshop, Sketch, and Illustrator.

I’ve stepped into different approaches based on agency preferences, such as using a certain starter theme (Tonik, Sage, Understrap, a preferred agency internal custom starter theme, etc.) If I call the shots on how it’s developed, I prefer to use a starter theme of my own creation built for the WordPress block editor that uses Sass and a build process to do things like CSS & JS minification, image optimization and similar. I version control all custom builds. Again, if you have a certain development workflow you need someone to follow, happy to chat specifics about that.

If this is for an outside project, unfortunately I won’t be able to field that. You may want to check out Codeable, where you can post tasks to a list of WordPress experts.

Unfortunately, my focus is fully custom builds right now so I’m not currently taking on any theme modification projects. That being said, I won’t be able to help here but you may want to check out Codeable, where you can post tasks to a list of WordPress experts.

I’m so glad to hear you love a project I’ve done to that degree! However, I build almost exclusively one-off custom builds so a majority of the projects that I do are built from designs provided by the end client. Any theme based off those designs are exclusively for their use, as well. That being said, I can’t sell you the theme any project uses.

I accept all major credit cards, checks, ACH, and PayPal. All invoicing is done through Freshbooks.

For a majority of projects, I do flat fees for the project. Smaller engagements after the initial build may be done on an hourly basis but typically, I find project rates work best for most of the projects that I take on.

Yes. A deposit equal to 50% of the project fee is due before any work begins with the remainder being payable upon completion of development.

For design to WordPress or design to Shopify projects, it averages between 3-5 weeks, depending on the size of the site. Sometimes sites are incredibly small & basic and can be knocked out faster or are complex enough to warrant a longer timeline. If your project is on a tight schedule and needs an expedited turnaround, I am willing to accommodate rush-rated projects if my workload allows. The best thing to do is just reach out about your specific project and I can get you more exact information on what the turnaround would be based on my existing schedule.

I do not outsource any of my development to third parties. Any projects going through me are coded directly by me. I am not interested in any outsourcing development arrangements or partnerships.

If someone is looking for design in addition to development, I do make design recommendations based on project requirements. However, these partnerships are always fully transparent.

You’re definitely not locked into any type of layout when using WordPress or for a majority of pages on Shopify. The checkout pages on Shopify are the ones that cannot be fully designed and built out from scratch as it does follow the Shopify flow. However, the rest of the experience can be built how you’d like.

I work to optimize every project of mine for search engines in terms of technical SEO, such as using header tags appropriately to create a hierarchical content structure, providing SEO metadata and alt tag control via the backend, including relevant schema markup, and using valid, standards-compliant code. However, I don’t offer content strategy guidance on specific keywords to target or anything of that nature. I just make sure nothing is standing in the way on the code side when it comes to SEO performance. Technical SEO does not guarantee strong search engine performance standalone and should work hand-in-hand with content optimization and other marketing. If interested in more extensive SEO services beyond technical SEO, please let me know & I can advise appropriately.

I am more than happy to work with any client on implementing specific ADA recommendations into their site. I do not personally handle comprehensive ADA website reviews to provide those recommendations on my end. I do follow general best practices when it comes to development & ADA compliance, however. If there is a specific ADA level you wish to adhere to in any build, please provide the information upfront and I’m happy to do what needs to be done on the development side for it. Because WordPress websites are largely powered by client-generated content, as well as other factors are involved beyond development such as design choices like contrast and similar, I cannot guarantee any build meets and continues to adhere to a certain ADA level on my own.

All projects include a warranty period, but if your site is built on WordPress, there will be ongoing updates for both WordPress core & any utilized WordPress plug-ins. Just like your car needs regular maintenance to continue running smoothly, your website is the same way. If you don’t wish to field these updates, care plans are available to handle them on a monthly basis, including appropriate testing, as well as providing additional hours for ongoing support, as needed. At this time, I only offer support packages on projects I developed and do not step into maintaining outside projects.

WordPress is an incredibly versatile content management system. If your developer can theme from scratch, like I can, then there are no limitations on what can be done aesthetically with WordPress. You have just as much flexibility using WordPress as you do a static site. The biggest advantage to using WordPress is it puts your website under your control. While static sites require you contact a web developer if you want to make any changes to your website, no development skills are needed when updating a WordPress site. It’s incredibly easy to make changes to your website whether you’re adding a video, editing copy, adjusting slideshow content or adding a new event to the calendar. On all of my projects, I also provide training specific to your project that outlines how various changes can be made using WordPress to make sure you’re absolutely clear on how you can manage your website moving forward.

Yes. The editing experience in WordPress can be simplified to where even someone who is admittedly not very good with computers would be able to update their website. I also provide training for every one of my builds that outlines how various updates can be made. If you can send an email or fill out a basic web form, you can update your WordPress website.