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Frequently Asked Questions

  • How much does development cost?

    Because projects vary so much in scope from one to the next, it’s difficult to provide a standard pricing list for my services. The most notable items that affect the price of any given project include the size of the site (number of unique views/layouts not page count), advanced functionality requirements (e-commerce, member profiles, etc.) and design complexity. If you are interested in getting a quote, please contact me. If you can provide as much information as possible about your project when reaching out, the process will be expedited.

  • What information do you need from me to quote a design to WordPress project?

    For design to WordPress projects, the most accurate quotes come if I’m able to see the actual design I’d be building. If that is not possible, wireframes and/or an overview of the functionality included in the site and different page templates that would be involved will allow me to at least roughly ballpark costs for you. I won’t commit to a final number without seeing the final design files, however.

  • What information do you need from me to quote a Shopify build?

    For design to Shopify projects, the most accurate quotes come if I’m able to see the actual design I’d be building. If that is not possible, wireframes and/or an overview of the functionality included in the site and different page templates that would be involved will allow me to at least roughly ballpark costs for you. I won’t commit to a final number without seeing the final design files, however. If you need custom email templates developed for Shopify notifications, including that information is most helpful, as well.

  • What type of files do you work with?

    You name it and I’ve probably worked with it. I most commonly work with Photoshop, Sketch, Adobe XD and Illustrator. I’m also experienced with working with tools that integrate with design files for development handoff, such as Zeplin and Avocode.

  • When you build a custom WordPress project, what do you use? A framework? Modify an existing theme?

    I’ve stepped into different approaches based on agency preferences, such as using a certain starter theme (Tonik, Sage, Bootstrap, etc.) If I call the shots on how it’s developed, I typically use a custom starter theme of my own creation that is very loosely based on JointsWP and uses Sass. Again, if you have a certain development workflow you need someone to follow, happy to chat specifics about that.

  • When you build a custom Shopify project, what do you use?

    Custom Shopify themes are built for any given project using Shopify’s Slate. Development stores are utilized to stage the new theme while it is in development.

  • Can you fix something broken on my WordPress site?

    If I built that WordPress site, feel free to reach out. However, if this is for an outside project not using a custom theme I created, unfortunately I won’t be able to field that. You may want to check out Codeable, where you can post tasks to a list of WordPress experts.



  • I found a theme on WooThemes/ThemeForest/Elegant Themes/etc. that I want to use, will you help me set it up and customize it?

    Unfortunately, my focus is fully on custom builds right now and I’m not currently taking on any theme modification projects so I won’t be able to help here. You may want to check out Codeable, where you can post tasks to a list of WordPress experts.



  • What payment methods do you accept?

    I accept PayPal, checks and all major credit cards. All invoicing is done through Freshbooks.

  • Do you bill by the hour or do flat fees?

    For a majority of projects, I do flat fees for the project.

  • Do you require a deposit?

    Yes. A deposit equal to 50% of the project fee is due before any work begins with the remainder being payable upon completion. For large projects, sometimes the payment structure is broken up into different payment phases like 25/25/50 or similar, but, in general, a deposit is always required.

  • What is the average turnaround time?

    For design to WordPress or design to Shopify projects, it averages between 3-5 weeks, depending on the size of the site. Sometimes sites are incredibly small & basic and can be knocked out much faster or are complex enough to warrant a longer timeline. The best thing to do is just reach out about your specific project and I can get you more exact information on what the turnaround would be based on my existing workload.

  • Do you outsource any of your work?

    No. I do not outsource any of my development to third parties. Any projects going through me are coded directly by me. I am not interested in any outsourcing development arrangements or partnerships.

  • Is WordPress right for my project?

    WordPress is an incredibly versatile content management system. If your developer can theme from scratch, like I can, then there are no limitations on what can be done aesthetically with WordPress. You have just as much flexibility using WordPress as you do a static site. The biggest advantage to using WordPress is it puts your website under your control. While static sites require you contact a web developer if you want to make any changes to your website, no development skills are needed when updating a WordPress site. It’s incredibly easy to make changes to your website whether you’re adding a video, editing copy, adjusting slideshow content or adding a new event to the calendar. On all of my projects, I also provide documentation specific to your project that outlines how various changes can be made using WordPress to make sure you’re absolutely clear on how you can manage your website moving forward.

  • Are there design limitations when using WordPress or Shopify?

    You’re definitely not locked into any type of layout when using WordPress or for a majority of pages on Shopify. The checkout pages on Shopify are the ones that cannot be fully designed and built out from scratch as it does follow the Shopify flow. However, the rest of the experience can be built how you’d like.

  • I'm not really good with computers so will I be able to update my WordPress site?

    Yes. WordPress is extremely user friendly and the admin interface can be made super clear to where even someone who is admittedly not very good with computers would be able to update their website. I also supply detailed documentation for every one of my builds that outlines how various updates can be made.

  • What is your role in search engine optimization?

    I do work to optimize every project of mine for search engines in terms of using header tags, meta tags, alt tags, relevant schema markup and valid, standards-compliant code. With WordPress projects, I always install Yoast SEO, as well as use an effective permalink structure. However, I don’t offer content strategy guidance on specific keywords to target or anything of that nature. I just make sure nothing is standing in the way on the code side when it comes to SEO. If interested in more extensive SEO services and reporting, please let me know & I can advise appropriately.

  • Do you offer any maintenance after a project has launched?

    If your site is built on WordPress, there will be ongoing updates for both the WordPress core & any utilized WordPress plug-ins. While these updates can be pushed through in the admin without requiring a developer, if preferable, a monthly maintenance package that takes care of these type of updates, as well as makes complete site backups, is available. Maintenance packages can be customized based on needs. At this time, I only offer maintenance packages on projects I developed vs. any outside projects.

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